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SOMEWHERE
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“Somewhere” is a new workspace items’ brand, which I took part in establishing for "Dornat" company.
The brand answers the needs of contemporary ways of working.
As the brands’ art director and product manager, I oversaw product development and design,
and was responsible for the entire creative aspects and product marketing, from brand’s concept definition to launch.
Branding process, look & feel consolidation and product design was developed in cooperation with "TwoDesing" and "Koniak" design studios.
Integrated marketing strategy into the product concept, including brand values and storytelling,
Managing all marketing execution aspects such as branding design, creative, copywriting, and e-commerce website.
Managed the entire product development design and production process, including sourcing, pricing, design, sampling, packaging, etc. Working with international suppliers and manufactures.
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